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For Journalists, Editors & Content Creators

Where To Eat Dubai is the UAE's most-read independent restaurant guide. We welcome media enquiries.

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Who We Are

About Where To Eat Dubai

Founded in 2020, WhereToEatDubai.com is the UAE's definitive independent restaurant guide. With 500+ reviews, guides covering every Dubai neighbourhood and cuisine, and a weekly newsletter read by thousands of Dubai residents and tourists, we are the go-to resource for anyone looking for honest, independent restaurant recommendations in Dubai.

We are built on a simple promise: real reviews — never paid for. The reviews are never for sale, and we have no conflicts of interest. Every restaurant is visited anonymously and reviewed on merit. Our community trusts our voice because it's authentic, evidence-based, and entirely our own.

The Beat

What We Cover

Where To Eat Dubai publishes authoritative content across the following categories:

New Openings We publish reviews within 2–4 weeks of opening
Annual Rankings Best Of lists across every price point and category
Food Trends What's changing in Dubai's restaurant scene
Cuisine Deep-Dives We cover every cuisine with significant Dubai presence
Area Guides Comprehensive dining guides by neighbourhood
Occasion Dining Brunch, date night, Ramadan, business dining

The Byline

Lead Critic Profile

Fredrik Filipsson
Fredrik Filipsson
Founder & Lead Critic

Fredrik spent 8 years living on Palm Jumeirah, working as a business executive while dining his way through Dubai's restaurant scene. Having previously eaten in restaurant capitals including Tokyo, New York, London, Paris, São Paulo, Singapore, and Hong Kong, he brings an international frame of reference to Dubai dining. He has personally visited over 1,000 restaurants in Dubai and continues to eat out 5–7 times per week. His palate is broad, his standards are high, and his bias is always towards honest value.

Talk To Us

Press Coverage & Media Appearances

We are available for quotes, expert commentary, and media appearances on Dubai dining, the UAE restaurant industry, and the Dubai food scene.

We welcome enquiries from journalists, broadcasters, podcasters, and content creators. Use the form below to submit your request, or email us directly at [email protected].

Media Enquiry Form

Assets

Press Kit & Assets

Our press kit includes high-resolution logos, brand guidelines, founder photography, and key statistics. Contact us to request the full press kit package.

Request Press Kit

In your request, let us know: your publication, the context for the article, and which assets you need.

The Fine Print

Republishing & Permissions

We welcome links to our content and encourage sharing of our articles on social media.

For republishing excerpts or full articles: Please contact us at [email protected] to request permission. We generally approve republishing requests when proper attribution is provided.

We require attribution as "Where To Eat Dubai (wheretoeatdubai.com)" for all republished content. Please include a link back to the original article.

For data requests, statistics, or research access: We're happy to provide aggregated data, methodology details, or other information for legitimate journalistic or research purposes. Contact us with your specific request.

Follow Along

Social Media & Content

Follow Where To Eat Dubai across social platforms for food photography, restaurant videos, critic commentary, and daily Dubai dining content.

We regularly post behind-the-scenes content, critic commentary, and food photography. Tag us or use #WhereToEatDubai to be featured in our stories.

Partnerships

Advertising & Partnership Inquiries

Where To Eat Dubai operates an independent editorial model. We do not accept payment for editorial coverage or rankings.

If you represent a restaurant or food brand interested in exploring advertising or partnership opportunities, please contact [email protected] to discuss options.

All advertising is clearly labeled and separated from editorial content. Our review scores are never influenced by advertising status. Ads keep the guide free — they never influence reviews.

Reach Us

Contact & Verification

For all media enquiries, press requests, and permissions:

Email: [email protected]

Phone: Available upon request

Response time: We aim to respond to all media enquiries within 48 hours during business hours (Sunday–Thursday, 9am–6pm GST).

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The Dubai Fork

Dubai's most-read restaurant newsletter. Every Thursday — new openings, hidden gems, and the week's best food finds.

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